Tag Archives: » clarity
What personal branding is not about
Some people perceive personal brand development as pure self promotion. That is so wrong! Personal branding consists of 2 major parts – brand development for clarity and brand value communication to a target audience whom you deliver value to. There are 5 milestones in the approach that I have developed for this empowerment: 1. VALUE. …
Have you ever thought of following your dreams? Business? Career? Personal?
You probably have thought about following your dreams, haven’t you? Be it your dream to build your own business, your career ambition or any other aspiration. But there is something stopping you, isn’t there? Most people when they get to 35 years of age have lost their dreams, as they try to be practical. And …
Personal Brand versus Company Brand – developing excellent customer service
Your brand is what people say about you when you are not in the room, as per Jeff Bezos, the founder of Amazon. It is about your behaviour – how you treat other people, what you say, how congruent it is to your personal values. In companies where leaders highly value customer relationships and service …